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UCT RESEARCH REPORT 2012
Beneke, J. 2012. The Facebook effect: an analysis of beer
drinkers' perception of brands in an online environment.
In N. Jahan (ed), Proceedings of 7th Annual London
Business Research Conference, 9-10 July 2012, London, UK.
Melbourne, Australia: World Business Institute Australia.
ISBN 9781922069078.
Beneke, J. and Cook, M. 2012. Too much of a good thing?
The effect of item reduction in category management.
In J.M.M. van den Berg (ed), Conference Proceedings
of the 24th Annual Conference of SAIMS - 2012, 9-11
September 2012, Stellenbosch, South Africa. Stellenbosch:
Stellenbosch University. ISBN 9780620542877.
de Villiers, R., Donaldson, J., Priilaid, D.A. and Watson, N.
2012. Factors driving online brand equity in an emerging
market: A South African case study. In J.M.M. van den
Berg (ed), Proceedings of the 24th Annual Conference
of SAIMS - 2012, 9-11 September 2012, Stellenbosch,
South Africa. Stellenbosch: Stellenbosch University. ISBN
9780620542877.
Goodman, S.L., Bagraim, J.J. and Pulker, S. 2012.
Re-imagining ethical business practices by understanding
unethical behaviour amongst business students. In M. J.
Morley (ed), Proceedings of Management Re-Imagined,
26-29 June 2012, Limerick, Ireland. Dublin, Ireland:
Interesource Group Publishing. ISBN 9781907300042.
Jaga, A. 2012. The influence of cultural orientations
on the work-family experiences of Hindu working
women in South-Africa. In K. Jaakson & M. Vadi (eds),
Proceedings of International Society for the study of
Work and Organizational Values (ISSWOV) 2012 - Work
Values:" Stability and Change in the Global Context,
24-27 June 2012, Goa, India. Shreveport: Department of
Management & Marketing, Louisiana State University. ISBN
9780981799728.
King, R., Robey, J., Wylie, S. and Botha, E. 2012. The
influence of customer orientation and learning orientation
on sales performance: The mediating role of adaptive
selling behaviour. In J.M.M van den Berg (ed), Proceedings
of the 24th Annual Conference of SAIMS - 2012, 9-11
September 2012, Stellenbosch, South Africa. Stellenbosch:
Stellenbosch University. ISBN 9780620542877.
Montandon, A., Ogonowski, A., Botha, E. and Reyneke, M.
2012. The effect of social presence on initial trust formation
in a high product involvement e-commerce environment.
In J.M.M van den Berg (ed), Conference Proceedings
of the 24th Annual Conference of SAIMS - 2012, 9-11
September 2012, Stellenbosch, South Africa. Stellenbosch:
Stellenbosch University. ISBN 9780620542877.
Priilaid, D.A., Barendse, J., Kato-Kalule, C. and Mubangizi,
J. 2012. Flies in amber: capturing brand equity-effects in
South African Rose Wines. In J.M.M. van den Berg (ed),
Conference Proceedings of the 24th Annual Conference
of SAIMS - 2012, 9-11 September 2012, Stellenbosch,
South Africa. Stellenbosch: Stellenbosch University. ISBN
9780620542877.
Doctoral graduations
Human, G. 2012. Competencies, capabilities, and relational
factors in buyer-supplier business-to-business networks:
a multiple article approach. Supervised by Simpson, J.D.
and Naude, P.
Pheko, M. 2012. Predictors of sensitivity toward being the
target of upward comparison (STUC): a study of female
employees in Botswana. Supervised by Schlechter, A.F.
Master’s degrees (by research)
Ayalew, K. 2012. Assessment of the IGME methods of
estimating infant mortality rate and neonatal mortality rate
from under-five mortality rate in countries affected by HIV/
AIDS. MPhil Demography. Supervised by Moultrie, T.
Dawson-Squibb, T. 2012. To what extent do student
characteristics and situational factors influence academic
dishonesty amongst economic and business students
in a sample at three South African universities? MCom
Organisational Psychology. Supervised by Goodman, S.
Gotora, T. 2012. Maternal mortality in high HIV prevalence
countries: a critical analysis of the MMEIG methodology
for estimating maternal mortality. MPhil Demography.
Supervised by Moultrie, T.
Hako, P. 2012. An investigation into factors that influence
employees to support diversity in the South African
workplace. MA Organisational Psychology. Supervised by
Meyer, I.M.
Kinnear, Z. 2012. Effects of first impressions on student
evaluations of lecturers. MSocScOrganisational Psychology.
Supervised by Meyer, I.M.
Kuhn, C. 2012. The effect of rational choice and anti-
intellectualism on students intention to cheat. MSocSc
Organisational Psychology. Supervised by Bagraim, J.
Kupamupindi, T. 2012. Estimating adult mortality in South
Africa using orphanhood and year of death data from the
2008 national income dynamics survey. MPhil Demography.
Supervised by Dorrington, R.